Not exploiting a buyer’s unfamiliarity with market prices
11
Etiquette of Buying & Selling
Not exploiting a buyer's unfamiliarity with market prices
The general principle against cheating, reflected in the Prophet's (SAW) statement "Whoever cheats is not one of us," extends to taking advantage of someone unaware of fair pricing.
Reference: Derived from Sahih Muslim, on the authority of Abu Hurayrah (RA)
Explanation
Fair dealing requires not exploiting a customer's lack of knowledge to secure an unfair price.
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Related Results
10Recording significant transactions in writing12Respecting the right to reconsider before parting ways9Avoiding interest (riba) in transactions8Not undercutting another’s ongoing negotiation7Being lenient in buying, selling, and collecting payment6Avoiding transactions with excessive uncertainty (gharar)